BUSINESS

Studio to Market: Essential Business Skills for Artists

Name: Studio to Market: Essential Business Skills for Artists
Brand: Urban Art Collective
Price: 295.0 CAD
Availability: InStock

Build a sustainable marketing foundation for your creative business. This four-week course guides artists, makers and independent creators through essential promotional channels without the technical overwhelm. From stress-free social media and direct email marketing to professional Canva design and crisp smartphone product photography, you will build a practical toolkit to showcase your work, connect with collectors and drive direct sales.

All Materials Included

Email marketing starter guides, Canva layout packs, prompt worksheets, tabletop photo staging stations, reflectors and studio lighting demo tools are provided.

ART HUB

Hands-on classes at the Urban Art Collective Art Hub.

Small Class Size

6 minimum · 12 maximum

SKILL LEVEL

Beginner to Intermediate · No Previous Marketing Experience Required

COURSE RUNDOWN

Week 1: Social Media for People Who Hate It

Find your authentic artistic voice and set healthy studio boundaries. Establish repeatable content pillars and simple monthly batching routines.

Week 2: Email Marketing Essentials

Build an independent mailing list to connect directly with art collectors. Learn how to structure engaging studio newsletters and write non-pushy product announcements.

Week 3: Canva for Non-Designers

Set up consistent visual branding, palettes and typography in Canva. Create reusable templates for social media, print price lists and promotional graphics.

Week 4: Smartphone Product Photography

Set up clean, budget-friendly tabletop lighting using natural window light and bounce cards. Stage artwork, control reflections and edit sharp product photos directly on your phone.

WHAT YOU’LL LEARN

By The End Of This Course, You Will:

Create a stress-free social media routine that fits your actual studio schedule.
Launch an email marketing system to reach collectors directly without algorithm limits.
Design clean, professional marketing assets and price lists in Canva.
Shoot and edit crisp, well-lit product photos of your artwork using your smartphone.

Laptop or Tablet: Bring a laptop or tablet for the digital sessions.
Smartphone: Bring a smartphone with a functioning camera for Week 4.
Sample Work: Bring 2 to 3 small physical artworks or products to photograph during Week 4.

Have a question about the course or need to discuss accessibility or accommodations before class? Contact us at learn@urbanartcollective.ca.

Parking is available at 1088 Somerset St W at the UAC Art Gallery, as well as at 50 Bayswater Ave. The parking area at 50 Bayswater is accessed from Somerset St W, not from Bayswater Avenue.

Cancellation Policy

14+ days before the first class: Full refund to your original payment method.
7–13 days before: Full-value UAC LAB credit.
Less than 7 days before: No refund or credit.

Registrations can be transferred to another person at no charge before the class begins. Missed classes or sessions are not eligible for refunds, credits or individual make-up classes.

If UAC LAB cancels a class, you can choose a full refund or full-value UAC LAB credit. If we reschedule and the new date does not work for you, you may also request a refund or credit.

UAC LAB Class Registration, Cancellation & Refund Policy