Build a sustainable marketing foundation for your creative business. This four-week course guides artists, makers and independent creators through essential promotional channels without the technical overwhelm. From stress-free social media and direct email marketing to professional Canva design and crisp smartphone product photography, you will build a practical toolkit to showcase your work, connect with collectors, and drive direct sales.

Weekly Curriculum Breakdown

Week 1: Social Media for People Who Hate It

• Finding your authentic artistic voice and setting healthy studio boundaries.
• Establishing repeatable content pillars and simple monthly batching routines.

Week 2: Email Marketing Essentials

• Building an independent mailing list to connect directly with art collectors.
• Structuring engaging studio newsletters and writing non-pushy product announcements.

Week 3: Canva for Non-Designers

• Setting up consistent visual branding, palettes and typography in Canva.
• Creating reusable templates for social media, print price lists and promotional graphics.

Week 4: Smartphone Product Photography

• Setting up clean, budget-friendly tabletop lighting using natural window light and bounce cards.
• Staging artwork, controlling reflections and editing sharp product photos directly on your phone.

By The End Of This Course, You Will

• Create a stress-free social media routine that fits your actual studio schedule.
• Launch an email marketing system to reach collectors directly without algorithm limits.
• Design clean, professional marketing assets and price lists in Canva.
• Shoot and edit crisp, well-lit product photos of your artwork using your smartphone.

What We Provide

• Resources & Templates: Email marketing starter guides, Canva layout packs and prompt worksheets.
• Studio Equipment: Tabletop photo staging stations, reflectors and studio lighting demo tools for Week 4.
• Facilities: Dedicated classroom workspace and digital presentation setups.

What To Bring & Requirements

• Hardware: A laptop or tablet for digital sessions, and a smartphone with a functioning camera for Week 4.
• Sample Work: 2 to 3 small physical artworks or products to photograph during Week 4.
• Skill Level: Beginner to Intermediate. No previous marketing background required.

Event Details

• Dates: To be announced
• Format: 4 weekly sessions (2 hours per session, 6:30 pm to 8:30 pm, 8 hours total)
• Location: Urban Art Collective Art Hub, 50 Bayswater Avenue, Ottawa
• Instructor: Alison Capuano
• Level & Audience: All Levels (artists, makers and craftspeople seeking a comprehensive business and marketing toolkit).
• Maximum Capacity: 12 attendees
• Minimum Enrolment: 6 attendees required