The UAC Agency
Building community-driven marketing through art, culture, & collaboration.
UAC Agency is a neighbourhood-based creative and marketing agency rooted in the work of Urban Art Collective. Born from years of hosting markets, producing events, and supporting artists, the agency is an extension of a living creative ecosystem.
We help businesses and organizations tell better stories and connect with real audiences through strategy, visual storytelling, content production, and on-the-ground activation. From photography, video, design, and motion graphics to print, events, and placemaking, our work is powered by local talent and informed by real community engagement.
By curating teams of Ottawa-based creatives for each project, we deliver authentic, effective work while keeping creative dollars circulating locally — strengthening the city’s creative economy one partnership at a time.
Mission Statement
UAC Agency exists to strengthen Ottawa’s creative economy by connecting businesses with local talent, supporting artists through meaningful work, and building a collaborative ecosystem where creativity, community, and commerce grow together.
How We Work
We don’t believe in one-size-fits-all solutions or disconnected vendors.
Instead, UAC Agency acts as a creative facilitator — bringing together the right mix of skills, people, and perspectives for each project.
Our approach:
- We start with strategy and context, not templates
- We curate project-specific teams from a trusted network of local creatives
- We handle planning, production, and coordination under one roof
- We stay flexible, scalable, and budget-conscious
- We ground everything in real-world engagement through markets, events, and community spaces
This model allows us to move quickly, reduce friction, avoid burnout, and deliver work that feels human, relevant, and rooted in place.
The Agency Crew
Who Works Here

Lindsay Machinski
Creative Director — Strategy & Partnerships
Creative Director with over 20 years of experience in photography, design, marketing and entrepreneurship. Known for her ability to see the big picture and connect people, Lindsay leads vision-driven creative strategy and relationship-building across projects.
As co-founder of the Urban Art Collective, she has collaborated closely with visual artists, businesses, and community partners to re-imagine how creative work can serve both culture and commerce. In addition to her creative leadership, Lindsay brings strong operational insight through her role as Gallery Curator and manager of day-to-day Art Hub operations, ensuring ideas move smoothly from concept to execution.

Jason Machinski
Creative Director — Marketing, Video & Motion Graphics
For over 20 years, Jason Machinski has worked at the intersection of marketing, visual storytelling, and education. As an educator and entrepreneur, Jason has led marketing, video, and photography projects for businesses, organizations, and community initiatives, helping clients clarify their message and connect with their audiences.
Alongside his industry practice, he is an instructor at Algonquin College, where he has taught across multiple programs and managed the Student-Run Media & Marketing Agency focused on real-world client work. Jason brings a hands-on, strategic approach to every project, with expertise spanning photography, videography, graphic design, motion graphics, and production, grounded in a deep commitment to experiential learning and results-driven creative work.

Jesus Rivera
Creative Director — Illustration & Motion
A skilled creative director and visual storyteller with over 20 years of experience crafting clear, compelling narratives across illustration, animation, and motion graphics. His work spans high-quality promotional content and dynamic visual storytelling designed to resonate with diverse audiences across cultures and regions.
Having delivered projects in more than 15 countries and 8 languages, Jesus brings a deep understanding of cultural nuance, public image, and visual communication, pairing creativity with technical precision to deliver polished, professional work on every project.

Kalkidan Assefa
Public Art & Placemaking Lead
An Ethiopian-born artist, muralist, and art-based educator whose work bridges street culture, public art, and visual communication. With a Fine Arts background and roots in hip hop culture dating back to the late 90s, he has built a professional practice for over a decade creating impactful, public-facing artwork that engages communities and strengthens place-based identity.
His collaborative approach developed through partnerships across Turtle Island, makes him especially effective in projects that combine storytelling, placemaking, and community engagement, supporting marketing initiatives that are authentic, culturally grounded, and visually compelling.

Stephany Victorine
Illustration & Visual Storytelling Lead
An illustrator and visual artist originally from the Seychelles Islands. With a lifelong focus on visual storytelling, Steph creates illustration-driven content that captures everyday moments, humour, and human connection.
Steph’s work, spanning character illustration, comics, and animated pieces, brings warmth and personality to campaigns, helping brands and communities communicate in ways that feel approachable, memorable, and authentic. Highly collaborative and community-driven, Steph adds a distinctive illustrative voice to marketing initiatives across digital, print, and public-facing platforms.

Kelsey Rice
Content Creator — Photo & Video Production
A content creator specializing in photography and video production, with a strong focus on capturing people, places, and moments in a way that feels natural and engaging. Highly adaptable and client-focused, Kelsey has a talent for putting people at ease on camera and drawing out warmth, personality, and authenticity.
Working closely with creative directors, she brings concepts to life through thoughtful, high-quality visual production, delivering imagery and video that connects with audiences and supports clear marketing goals across digital, social, and campaign platforms.

The Booj
Barista & Community Hospitality
A barista and mocktail artist who leads café operations within the agency, creating thoughtful, high-quality drink experiences for meetings, events, and community gatherings.
Beyond keeping the team caffeinated, he brings a strong background in music and deep connections within Ottawa’s culinary and music scenes. This combination allows him to support events through curated drink menus, music sourcing, and vendor recommendations, helping create welcoming, well-considered experiences that feel cohesive and intentional.

Julie Jacobs
Event Logistics & Planning Coordinator
Our logistics and event planning specialist responsible for coordinating vendors, bookings, schedules, and on-the-ground details for markets and events. Known for her organized, calm, and personable approach, Julie ensures that complex logistics run smoothly while making clients and collaborators feel supported and at ease throughout the process.
Her ability to balance planning, communication, and problem-solving plays a key role in delivering well-run events that are efficient, welcoming, and enjoyable for everyone involved.

Ross Burley
Communications & Content Lead
With a background in media production, writing, and culinary work. Their experience across both creative production and food culture gives them a sharp editorial lens and a practical understanding of how stories connect with real audiences. Known for their straightforward, honest approach, Ross translates complex ideas into clear, engaging content that works across social, digital, and campaign platforms.
In addition to shaping messaging and content strategy, they play a visible role in select media projects, bringing a grounded, trustworthy presence that resonates with clients and the broader community.

Patrick Larkin
Event Production & Installations Lead
Is responsible for the physical build, setup, and on-site execution of events, activations, and production environments. With hands-on experience supporting street festivals, markets, and on-location media production, Patrick ensures that creative concepts are delivered safely, efficiently, and to spec.
Known for reliability and problem-solving on set and in the field, he plays a key role in bringing campaigns and events from plan to reality, keeping operations running smoothly from first install to final teardown.

Abby Machinski
Kids Programming & Creative Advisor
A key part of the Urban Art Collective community and a natural creative collaborator. Now 10 years old, Abby has been involved in creative projects and events since the age of five, bringing curiosity, imagination, and a fresh perspective to everything she does.
Abby supports event setup, helps engage younger visitors, and plays an important role in keeping UAC programming welcoming, inclusive, and genuinely kid-friendly. Her input helps ensure events reflect the values of the neighbourhood, creativity, kindness, and community, while reminding the team to design experiences that work for families as well as adults.
