Get practical relief from social media burnout. Built specifically for artists, craftspeople and creative entrepreneurs, this four-hour intensive shows you how to maintain a consistent online presence without spending all day on your phone. Learn how to define your message, set healthy screen-time boundaries, build reusable Canva templates and set up automated scheduling tools to keep your work in front of collectors while protecting your creative energy.

Workshop Schedule (4 Hours)

Hour 1: Mindset, Boundaries & Strategy

• Finding your authentic voice and setting strict boundaries around screen time.
• Selecting the single best platform for your creative work instead of trying to be everywhere.
• Understanding simple algorithms and what actually drives engagement for makers.

Hour 2: Content Pillars & Batching

• Establishing four simple content themes so you never wonder what to post.
• Brainstorming and outlining a full month of post ideas in under 30 minutes.
• Writing clear, conversational captions that tell the story behind your process.

Hour 3: Canva Templates & Visual Assets

• Setting up brand colours, fonts and clean styling in Canva.
• Building reusable templates for feed posts, announcements and story graphics.
• Organizing image folders and assets for quick drag-and-drop production.

Hour 4: Scheduling, Automation & Workflow

• Setting up free scheduling tools to automate your content calendar.
• Building a sustainable 30-minute weekly maintenance routine.
• Troubleshooting common roadblocks and reviewing individual action plans.

By The End Of This Workshop, You Will

• Build a realistic social media schedule tailored to your studio practice without burnout.
• Establish repeatable content themes and a monthly batching workflow.
• Create a customized set of reusable Canva graphics for quick posting.
• Automate your posting schedule using free scheduling software.

What We Provide

• Templates & Worksheets: Content calendar planners, caption prompt sheets and starter Canva graphic kits.
• Facilities: Dedicated classroom workspace, high-speed internet and presentation displays.

What To Bring & Requirements

• Hardware: A laptop, tablet or smartphone loaded with photos of your artwork or products.
• Accounts: A free Canva account and access to your active social media accounts.
• Skill Level: All levels welcome. No prior marketing experience required.

Event Details

• Dates: To be announced
• Format: 1 single weekend session (4 hours: 9:00 am to 1:00 pm)
• Location: Urban Art Collective Art Hub, 50 Bayswater Avenue, Ottawa
• Instructor: Alison Capuano
• Level & Audience: All Levels (artists, makers, craftspeople and creative small business owners).
• Maximum Capacity: 12 attendees
• Minimum Enrolment: 6 attendees required