{"product_id":"studio-to-market-essential-business-skills-for-artists","title":"Studio to Market: Essential Business Skills for Artists","description":"\u003cp\u003eBuild a sustainable marketing foundation for your creative business. This four-week course guides artists, makers and independent creators through essential promotional channels without the technical overwhelm. From stress-free social media and direct email marketing to professional Canva design and crisp smartphone product photography, you will build a practical toolkit to showcase your work, connect with collectors, and drive direct sales.\u003c\/p\u003e\n\u003ch2\u003eWeekly Curriculum Breakdown\u003c\/h2\u003e\n\u003ch3\u003eWeek 1: Social Media for People Who Hate It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFinding your authentic artistic voice and setting healthy studio boundaries.\u003c\/li\u003e\n\u003cli\u003eEstablishing repeatable content pillars and simple monthly batching routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWeek 2: Email Marketing Essentials\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuilding an independent mailing list to connect directly with art collectors.\u003c\/li\u003e\n\u003cli\u003eStructuring engaging studio newsletters and writing non-pushy product announcements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWeek 3: Canva for Non-Designers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSetting up consistent visual branding, palettes and typography in Canva.\u003c\/li\u003e\n\u003cli\u003eCreating reusable templates for social media, print price lists and promotional graphics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWeek 4: Smartphone Product Photography\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSetting up clean, budget-friendly tabletop lighting using natural window light and bounce cards.\u003c\/li\u003e\n\u003cli\u003eStaging artwork, controlling reflections and editing sharp product photos directly on your phone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBy The End Of This Course, You Will\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCreate a stress-free social media routine that fits your actual studio schedule.\u003c\/li\u003e\n\u003cli\u003eLaunch an email marketing system to reach collectors directly without algorithm limits.\u003c\/li\u003e\n\u003cli\u003eDesign clean, professional marketing assets and price lists in Canva.\u003c\/li\u003e\n\u003cli\u003eShoot and edit crisp, well-lit product photos of your artwork using your smartphone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat We Provide\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eResources \u0026amp; Templates:\u003c\/strong\u003e Email marketing starter guides, Canva layout packs and prompt worksheets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudio Equipment:\u003c\/strong\u003e Tabletop photo staging stations, reflectors and studio lighting demo tools for Week 4.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFacilities:\u003c\/strong\u003e Dedicated classroom workspace and digital presentation setups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat To Bring \u0026amp; Requirements\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHardware:\u003c\/strong\u003e A laptop or tablet for digital sessions, and a smartphone with a functioning camera for Week 4.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSample Work:\u003c\/strong\u003e 2 to 3 small physical artworks or products to photograph during Week 4.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkill Level:\u003c\/strong\u003e Beginner to Intermediate. No previous marketing background required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eEvent Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDates:\u003c\/strong\u003e To be announced\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 4 weekly sessions (2 hours per session, 6:30 pm to 8:30 pm, 8 hours total)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Urban Art Collective Art Hub, 50 Bayswater Avenue, Ottawa\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstructor:\u003c\/strong\u003e Alison Capuano\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLevel \u0026amp; Audience:\u003c\/strong\u003e All Levels (artists, makers and craftspeople seeking a comprehensive business and marketing toolkit).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Capacity:\u003c\/strong\u003e 12 attendees\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Enrolment:\u003c\/strong\u003e 6 attendees required\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alison Capuano","offers":[{"title":"Default Title","offer_id":43253454733521,"sku":null,"price":295.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/9711\/9953\/files\/UACLearnLogowebsquare.jpg?v=1786112009","url":"https:\/\/urbanartcollective.ca\/products\/studio-to-market-essential-business-skills-for-artists","provider":"Urban Art Collective","version":"1.0","type":"link"}